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SBS Upfronts 2018
Every year, each of the Australian Television stations present their future offerings to major stakeholders for the year ahead.
I was tasked with exploring new ideas and concepts for the 2018 ‘Upfronts’.
Here are my explorations …
Camera Iris + Paper concept
In response to “SBS is a lens through which we view the world”
• Camera iris like motion, opening and closing to ‘see’ different genres and shows
• Fluid animation
• Bright colours, representing the diversity in the world
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Block Vertical motion concept
Scrolling upwards to reveal each topic / genre
• Bold Colours • Strong motion
Paper layers concept
• Soft shadows
• Clean, uncluttered layout
• Soft, subtle motion
• closeup, bleeding of edge shapes, calling back to the logo
Gradient colour palettes
• 4 gradients for the main channel
• 3 for each of the subsequent sub-brands
Alternative Paper with more colour
SBS Food – Channel Specific Flavourings
(*pun intended)
• Bold fresh colours
• Spicy stop motion style animation
Thoughtful iOS App – UI Design
James Cameron Exhibition – Interactive Touchscreen